Client: The Center for Cosmetic Surgery
Employer: Etna Interactive
Role: Senior Web Designer
Employer: Etna Interactive
Role: Senior Web Designer
• Gathered design preferences, business goals, and user objectives
• Developed a visual mood board defining color palette and imagery direction
• Created landing page wireframes to establish content hierarchy and user flow
• Built a cohesive design system to support consistency and scalability
• Designed the full website experience
• Presented concepts and designs to the client and stakeholders
• Developed a visual mood board defining color palette and imagery direction
• Created landing page wireframes to establish content hierarchy and user flow
• Built a cohesive design system to support consistency and scalability
• Designed the full website experience
• Presented concepts and designs to the client and stakeholders
Project Overview:
The Center for Cosmetic Surgery is an elective surgical center and medical spa with five locations across Colorado. As the practice expanded from two to five surgeons, they needed an updated brand presence and website that reflected their growth, professionalism, and elevated patient experience.
The Center for Cosmetic Surgery is an elective surgical center and medical spa with five locations across Colorado. As the practice expanded from two to five surgeons, they needed an updated brand presence and website that reflected their growth, professionalism, and elevated patient experience.
The primary goal was to increase surgical consultations while appealing to their core audience—active, educated, middle- to upper-income women ages 25–60. The redesign focused on creating a modern, approachable aesthetic that built trust, highlighted expertise, and guided users toward booking consultations or exploring medical spa services.
